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Anyone interested in the postwar New York advertising circles portrayed in Mad Men will find delight in William Helburn s upcoming book Seventh and Madison. The photographer, whose images appeared in the pages of magazines like Harper s Bazaar and Life, had an obvious sense of humor and adventure.

Part of what makes Seventh and Mad which charts the seismic shift from the demure Eisenhower era to the increasingly freewheeling 60s such fun is discovering what s still in (Coca-Cola, animal prints, eyeliner, lots of eyeliner) and out (smoking, plush thighs). Some of the best pictures, however, aren t ads or fashion shots but celebrity portraits, like Helburn s black-and-white study of Paul Newman and Joanne Woodward in nourish Times Square for a 1960 issue of Town & Country.

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For more than thirty years, Robert Lilly, a native New Yorker, has produced news programmes, stories and documentaries from Europe, the Middle East and the Americas for companies including NBC, CNN, VH1 and Reuters. William Helburn was the go-to photographer for many of the top advertising agencies in New York in the 1950s and 1960s. Lois Allen Lilly is from New York and Florida. She is a producer, reporter, narrator and intellectual property specialist.

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