Overview
In just the last few years, traditional collaboration--in a meeting room, a conference call, even a convention center--has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: --Rob McEwen, the Goldcorp, Inc., CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. --Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. --Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
Full Product Details
Author: Don Tapscott ,
Anthony D Williams ,
Alan Sklar
Publisher: Tantor Audio
Imprint: Tantor Audio
ISBN: 9798200143290
Publication Date: 16 April 2007
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
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Reviews
"Sklar is a sophisticated reader whose well-known voice is a smooth platform for the authors' case studies of innovative information sharing.... Sklar provides an engaging reading that will make listeners excited.-- ""AudioFile"""
Author Information
Don Tapscott is one of the world's leading authorities on innovation, media, and the economic and social impacts of technology. He is CEO of the Tapscott Group, a think tank that regularly advises business and government leaders. Tapscott is also the founder and executive director of Global Solution Networks, a multi-million-dollar program investigating networked models for cooperation, problem solving, and governance. In 2013 Thinkers50 listed him as the fourth most important business thinker in the world. Anthony D. Williams is vice president and executive editor at New Paradigm and the author of numerous influential reports. Alan Sklar, a graduate of Dartmouth, has excelled in his career as a freelance voice actor. Named a Best Voice of 2009 by AudioFile magazine, his work has earned him several Earphones Awards, a Booklist Editors' Choice Award (twice), a Publishers Weekly Listen-Up Award, and Audiobook of the Year by ForeWord magazine. He has also narrated thousands of corporate videos for clients such as NASA, Sikorsky Aircraft, IBM, Dannon, Pfizer, AT&T, and SONY.
