Why Wellness Sells: Natural Health in a Pharmaceutical Culture

Author:   Colleen Derkatch (Toronto Metropolitan University)
Publisher:   Johns Hopkins University Press
ISBN:  

9781421445281


Pages:   272
Publication Date:   07 February 2023
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Why Wellness Sells: Natural Health in a Pharmaceutical Culture


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Author:   Colleen Derkatch (Toronto Metropolitan University)
Publisher:   Johns Hopkins University Press
Imprint:   Johns Hopkins University Press
Dimensions:   Width: 15.20cm , Height: 2.40cm , Length: 22.90cm
Weight:   0.499kg
ISBN:  

9781421445281


ISBN 10:   142144528
Pages:   272
Publication Date:   07 February 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Acknowledgments Introduction Chapter One. Wellness as Incipient Illness Chapter Two. Wellness as Self-Management Chapter Three. Wellness as Harm Reduction Chapter Four. Wellness as Survival Strategy Chapter Five. Wellness as Optimization Chapter Six. Wellness as Performance Conclusion Notes Bibliography Index

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'Wellness is ever present in lives increasingly lived in crisis,' Colleen Derkatch writes in her book Why Wellness Sells. Wellness, she argues, presents collective social ills as problems for the individual to solve through some alchemy of consumer behavior. —The Guardian


Author Information

Colleen Derkatch (TORONTO, ON) is an associate professor in the Department of English at Toronto Metropolitan University and the author of Bounding Biomedicine: Evidence and Rhetoric in the New Science of Alternative Medicine.

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