Overview

With the digital globalization that has led to the integration of the world through cultures and the erosion of borders, Korean dramas or K-Dramas have become one of the most enticing and popular entertainment in the globe. What started as regional genre in the South Korean media industry has now turned out to be a cultural bridge between millions of audiences across continents. Whether walking in the busy streets of Seoul, sitting at the Paris Cafe, or living room in Ksar El Kebir (My hometown), or university dorm rooms in New York, K-Dramas have become a part of the world of entertainment. Why though has this phenomenon got so many imaginations and emotions raging within it? What is under the shiny pictures, heart evoking narration, and the self-enthralling characters? This book will set out to examine such questions in detail. K-Dramas did not become a success all of a sudden in the world. It was an accumulation of the slow pacing and it was reinforced by technological innovation and a strategic promotion of culture and above all by an honest and deeply felt form of storytelling. The Korean Wave or Hallyu started to boom in the early 2000s, and songs (K-pop), films and television disseminated beyond Korea. Drama, such as Winter Sonata, which became extremely popular in Japan and other Asian regions, marked the turning point as it opened a Korean culture and served as an entry point to the world of the many non-Koreans. When online streaming services such as Netflix, Viki and iQIYI came, however, to offer K-Dramas to stream worldwide with locally-available subtitles, this was the actual breaking point.

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