Overview

Our food has never been safer or more abundant and yet consumers have never been more scared. Consumers have never known more about nutrition and never been more obese. The proliferation of healthy snacks and diet books has done nothing to stem the tide of obesity. In fact, for most Americans, making healthy food choices is more difficult than doing their taxes. What are we doing wrong? Why Smart People Make Bad Food Choices explores the hidden influences and mental shortcuts our minds use to process information and how that often leads to unhealthy food choices. Understanding these hidden influences can help us make better decisions. More importantly, we can learn to fear less, and enjoy more, the food we eat.

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Jack Bobo is the CEO of Futurity, a food foresight company that explores emerging food trends and consumer behaviors in an ever more complex world to improve the health of people and the planet. Jack previously served as the chief communications officer and senior vice president for global policy and government affairs at Intrexon Corporation. In 2015, he was named by Scientific American one of the 100 most influential people in biotechnology. Prior to joining Intrexon Jack worked at the US Department of State for thirteen years as a senior adviser on global food policy. Jack is an accomplished communicator, having delivered more than 500 speeches in sixty countries on the future of food and consumer behavior. Prior to his career at the State Department, he was an attorney at Crowell & Moring LLP. He received a JD, an MS in environmental science, a BA in psychology and chemistry, and a BS in biology from Indiana University. Al Kessel has narrated numerous audiobooks, including the bestselling biography Out There: A Story of Ultra Recovery by David Clark, Desert Gold by Zane Grey, and Walt Disney: The Mouse That Roared by Jeff Lenburg. He has also lent his versatile voice to mobile tour apps and video games. When not bringing stories to life, he loves hiking in the Arizona desert with his wife and puppy.

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