Overview

Full Product Details

9781544545561

Table of Contents

Reviews

"""Butler and Price provide a bold, practical, timely argument why purpose is the key to unlocking our full potential, and they offer a clear and actionable framework for helping teams and individuals achieve their goals."" -Jessica Jensen, Chief Marketing Officer Indeed. ""While the relationship between employee engagement and organizational performance has been well established, many leaders and teams continue to struggle with making it a reality. Why Is a Verb combines incisive research insight with broad and deep practical experience to produce the kind of practical, evidence-based approach leaders have been hungering for-one that goes beyond merely articulating purpose to focusing leaders and employees on the real work of implementation and measurement."" -Dan Witters, Research Director National Health and Well-Being Index Gallup. ""This book tackles a problem many wrestle with: how purpose in the workplace, while celebrated, has a mixed track record when it comes to tangible results. Drawing on research and experience, Butler and Price offer a practical guide to implementing purpose that shows how an authentic and systematic approach can help WHY deliver for individuals and organizations alike."" -Ty Breland, Chief Human Resources Officer, Marriott International. ""Thoroughly researched, thoughtfully developed and intensely practical, Why Is a Verb is the modern manager's field manual to making WHY work."" -Jen Sanning, Executive Advisor, Forrester Research."

Author Information

"STEPHEN BUTLER is co-founder of Framework, a consultancy. He has worked as an edtech CEO and a TSX 60 corporate development executive, and helped develop the Growth Driver Program for High Impact Firms at the Business Development Bank of Canada. An accomplished keynote speaker, his talk, ""Why Your Job Isn't Meaningless,"" was featured globally by TEDx in 2024. He holds a PhD in Social and Political Sciences (Cambridge), a BA (Hons) in Economics and Political Science (McGill), and taught at Harvard as a Visiting Fellow. He lives in Calgary and San Francisco. KARISSA PRICE is Chief Marketing Officer at Dragonfruit AI. She has worked as a Fortune 100 marketing executive, including as Walmart's VP Marketing, Food, Consumables and Health & Wellness, has run two health care companies, and consulted widely to CEOs. She holds a PhD in International Political Economy (Harvard) and a BA (cum laude) in Political Science and Government (UC San Diego). She lives in Sun Valley, Idaho."

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available