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9781907722011

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This is great – more than a book on negotiation – it should be a bible for all agency account handlers. Inspiring and practical. -- Tara Page, Client Services Director, Saatchi and Saatchi Health Moving from supplier to partner should be the goal of any forward-thinking agency – the thoughtful and practical advice here can really help to make that goal a reality. -- Phil Bartlett, General Manager, Torre Lazur McCann McCann World Group Chris Merrington knows his sector inside out and has great strategies, tools and approaches that actually solve the problems. And I know because I’ve tried them. -- Martin Finn, Managing Director, EdComs

This is great - more than a book on negotiation - it should be a bible for all agency account handlers. Inspiring and practical.A Tara Page, Client Services Director, Saatchi and Saatchi Health Moving from supplier to partner should be the goal of any forward-thinking agency - the thoughtful and practical advice here can really help to make that goal a reality.A Phil Bartlett, General Manager, Torre Lazur McCann McCann World Group Chris Merrington knows his sector inside out and has great strategies, tools and approaches that actually solve the problems. And I know because I've tried them. A Martin Finn, Managing Director, EdComs

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After 20 years in a successful agency career at director level in client management and business development, Chris started Spring 80:20 in 2001. Spring 80:20 Limited specialises in working with directors of communication agencies, sales teams and professional services enabling them to be more successful, more productive and more profitable.

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