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Practical. Powerful. Why Didn't I Think of That? is filled with valuable creativity tips that WORK. Roger Firestien has helped change the way our whole workforce looks at problems. Lisa Lubniewski, The Clorox Company Why Didn't I Think of That? puts the power of creative problem-solving to work for you from the first page. The 10 steps discussed here will change the way you manage people and problem solving forever. Great ideas in an easy-to-read style that's fun! Todd W. Smith, Outdoor Life Dr. Roger Firestien is my godfather of creativity! Anyone fortunate to work with Roger or read one of his books is forever changed. Whether you have the responsibility to determine the next innovative product or plan a charity fundraiser, this book gives you concrete steps to put those ideas to work. Roger's teachings have helped me reach success in both the workplace and home life. Michael C. Fryan, SC Johnson

Practical. Powerful. Why Didn't I Think of That? is filled with valuable creativity tips that WORK. Roger Firestien has helped change the way our whole workforce looks at problems. Lisa Lubniewski, The Clorox Company Why Didn't I Think of That? puts the power of creative problem-solving to work for you from the first page. The 10 steps discussed here will change the way you manage people and problem solving forever. Great ideas in an easy-to-read style that's fun! Todd W. Smith, Outdoor Life Dr. Roger Firestien is my godfather of creativity! Anyone fortunate to work with Roger or read one of his books is forever changed. Whether you have the responsibility to determine the next innovative product or plan a charity fundraiser, this book gives you concrete steps to put those ideas to work. Roger's teachings have helped me reach success in both the workplace and home life. Michael C. Fryan, SC Johnson

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