Overview

The techniques and tools covered in this book will help you understand the basic needs of customers, outline four reasons why quality service is important, teach you how to handle complaints and difficult customers, and help you anticipate your customer's needs. Everyone in an organization has something to do with customers dailyWe have a single goal - to help you work so that your business grows. Start with the clients you already have. Explore who they are, how you can attract new customers and how to further interest everyone who does business with you.Our book is divided into five parts, each of which corresponds to one of five possible categories of people who do business with you: - Potential buyers are people who canbe interested in buying from you.- Visitors are people who, have visited your company at least once(store).- Buyers - those who purchased one or more products (usedone or more services) of your company.- Customers - people who regularly buy your products orusing the services.- Adherents- those who tell everyone what a wonderful company you have.Each part includes an introduction, stories from successful business entrepreneurs, tips on how to use different types of advertising, and some exampl

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