Overview

Your phone knew you were thinking about camping before you Googled it. Your feed knows your politics better than your friends do. An algorithm decided who got hired, who got the loan, who got flagged. You're not paranoid. You're paying attention. Who's Really Scrolling? pulls back the curtain on the AI systems woven into your daily life - the recommendation engines, the behavioral profiling tools, the surveillance infrastructure - and explains how they work, why they were built this way, and what they're actually doing to you. Written in a casual, witty voice for anyone who has ever felt ""hunted"" by a pair of sneakers on the internet, this book covers: - The neuroscience of scroll addiction - and how apps weaponize it - How your feed quietly shapes what you believe - Deepfakes, bots, and the collapse of digital trust - AI surveillance inside your home, car, and workplace - Who pays when the algorithm makes the wrong call - A practical playbook for taking back control - starting today This is the essential guide to understanding and surviving the attention economy.

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