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OverviewThis book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail. Full Product DetailsAuthor: Robert J.E. SilveryPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.317kg ISBN: 9781138215689ISBN 10: 1138215686 Pages: 220 Publication Date: 10 April 2018 Audience: College/higher education , Tertiary & Higher Education , Undergraduate Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationRobert J.E. Silvery Tab Content 6Author Website:Countries AvailableAll regions |
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