Overview

India doesn't buy like the West. It buys like a memory, a relationship, a promise. Who Sold My Brand? is a storytelling-driven guide that unpacks the emotional, cultural, and strategic realities of selling in India-through the eyes of real customer personas across Mumbai's tapris, Jaipur's school colonies, Chennai's filter coffee counters, and more. Follow Pritha Vashishtha, a seasoned brand strategist on sabbatical from London, as she travels across India to reconnect with what truly moves Indian consumers. Each chapter introduces you to a new city, a unique persona, and a fresh marketing revelation-told through rich, emotional narratives and backed by brand case studies. Whether you're: A foreign company trying to crack the Indian market A startup founder struggling with scale Or a marketer lost in dashboards and jargon This book is your real-world playbook. Learn why EMI sells dignity. Why QR codes are symbols of trust. Why brands win not by shouting louder-but by listening deeper. This isn't a marketing textbook. It's a map to the Indian customer's heart.

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