Overview
DESIGNING a website or brochure without an art background? Then step away from the computer and read this engaging conversational introduction to visual communications first. Written for the beginner, White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. This beautifully illustrated full-color book covers all of the basics to help you develop your eye and produce evocative designs that work. Topics include: What is design? Predesign research & brainstorming The elements & principles of design Layouts for impact Getting along with type Choosing & using color Working with photos & illustrations Creating infographics Designing for web & social media
Full Product Details
Author: Rebecca Hagen (President & Principle designer, Sky Lake Studio) ,
Kim Golombisky (Univ. of South Florida, USA)
Publisher: Taylor & Francis Ltd
Imprint: CRC Press
Edition: 4th edition
Weight: 0.453kg
ISBN: 9781032104355
ISBN 10: 103210435
Pages: 288
Publication Date: 20 December 2024
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Forthcoming
Availability: Not yet available
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.
Reviews
This go-to resource offers a seamless balance of design history, industry-specific terminology, and creative inspiration. — Sarah Johnson, School of Communication & Media, Kennesaw State University I always assign White Space when teaching visual design, as it gives my classes foundational principles and a shared design vocabulary. — Lauren E. Cagle, Department of Writing, Rhetoric, and Digital Studies, University of Kentucky White Space has been incredibly useful as I teach my Media Design classes, and our students consistently say it’s the best textbook they’ve ever had. —Emily Kinsky, Department of Communication, West Texas A&M University A great book that simplifies the concepts and illustrates them! A must book. —Scott Farrand School of Journalism and Mass Communications, University of South Carolina
Author Information
Rebecca Hagen taught public relations and design courses at the University of South Florida. She is a 20-year practicing graphic designer and founder of Sky Lake Design Studio, a graphic design firm in Tampa, Florida. A former advertising and public relations pro, Kim “Dr. G.” Golombisky is an award-winning teacher and scholar at the University of South Florida.
