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OverviewDesigning a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work Full Product DetailsAuthor: Kim Golombisky (School of Mass Communications, University of South Florida, USA) , Rebecca Hagen (School of Mass Communications, University of South Florida; President and principle designer at Sky Lake Studio)Publisher: Taylor & Francis Ltd Imprint: Focal Press Dimensions: Width: 19.00cm , Height: 1.70cm , Length: 23.40cm Weight: 0.726kg ISBN: 9780240812816ISBN 10: 0240812816 Pages: 276 Publication Date: 11 March 2010 Audience: College/higher education , College/higher education , Tertiary & Higher Education , Tertiary & Higher Education Replaced By: 9780240824147 Format: Paperback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsWhat Is Design?; Step Away from the Computer; What Is a Grid and When Do I Need One?; I Need to Design This Today: the Works Every Time Layout; 13 Layout Sins; Mini Art School: The Elements and Principles of Design; Some Format & Composition Issues; What You Don't Know about Type Can Hurt You; Color Basics; Adding Visual Appeal: Photos & Illustrations; The Scoop on Info Graphics; Storyboarding 101; Getting Your Work Printed; Designing for Digital Output; Words of Encouragement; Appendix: A Gallery of ExamplesReviewsThis is a lavishly illustrated and 'well finished' book that will repay careful study...Useful and inspiring. - I-Programmer I've just finished reading a great new book on visual design. It's called White Space is not Your Enemy and it's by Kim Golombisky and Rebecca Hagen (Focal Press 2010). As you would expect, this is a lavishly illustrated book, so it won't read well on a Kindle (but might do on the new, hi-res iPad). Written for the beginner, the book covers all aspects of graphic design, from print to web. While it doesn't directly deal with e-learning (although there is a chapter on multimedia), this should not put you off, because you will have no trouble in transferring the ideas. So, looking to improve your art skills or just searching for inspiration? This book will do the job. --Visual Design Learning """This is a lavishly illustrated and 'well finished' book that will repay careful study...Useful and inspiring."" - I-Programmer ""I've just finished reading a great new book on visual design. It's called White Space is not Your Enemy and it's by Kim Golombisky and Rebecca Hagen (Focal Press 2010). As you would expect, this is a lavishly illustrated book, so it won't read well on a Kindle (but might do on the new, hi-res iPad). Written for the beginner, the book covers all aspects of graphic design, from print to web. While it doesn't directly deal with e-learning (although there is a chapter on multimedia), this should not put you off, because you will have no trouble in transferring the ideas. So, looking to improve your art skills or just searching for inspiration? This book will do the job.""--Visual Design Learning" This is a lavishly illustrated and 'well finished' book that will repay careful study...Useful and inspiring. - I-Programmer Author InformationTab Content 6Author Website:Countries AvailableAll regions |
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