Overview

What happens when a doctor steps into a boardroom instead of an operating room? When patients become clients, outcomes become KPIs, and success is measured not just in lives saved-but in satisfaction scores and revenue sheets? Welcome to the new age of medicine-where healing meets hustle, and white coats share space with tailored suits. In White Coats in Boardrooms, Dr. Monika Surana-takes you on a powerful, honest, and deeply personal journey through the evolving world of corporate healthcare in India. Drawing from her own experience navigating aesthetic practice, corporate systems, and the business side of medicine, she explores: - The realities of practicing medicine in corporate chains and clinic networks - Ethical dilemmas, client expectations, and the ""performance"" of care - How doctors can build personal brands, understand business metrics, and stay relevant - Real-life stories of struggle, adaptation, burnout, growth-and grit - A roadmap for young doctors entering a system that never taught them the rules Whether you're a fresh graduate, a mid-career clinician, or a seasoned specialist feeling the tug of change, this book is your prescription for clarity, courage, and conscious career-building. Because becoming your best version-both as a doctor and a professional-requires more than skill.

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