Overview

When the Storm Comes: A Builder's Guide to Thriving in the Age of Disaster is a practical, field-ready guide for contractors, builders, and tradespeople working in an era of frequent, high-impact disasters. Based on real disaster data, documented recovery patterns, and on-the-ground experience, the book explains why resilience, mitigation, and recovery work have become some of the most stable and profitable segments of the construction industry. It shows how builders can expand into this work while protecting their reputation, their clients, and their long-term business. The book covers how to: Build trust with homeowners during high-stress recovery periods Document damage and communicate effectively with insurance carriers and adjusters Operate professionally in the first 72 hours after a disaster, when mistakes are costly Use checklists, templates, and systems to reduce chaos and increase profitability Specialize by regional risk, including hurricanes, wildfires, floods, tornadoes, and winter storms Apply modern building codes, resilience standards, and mitigation strategies in real projects Step into community leadership roles when guidance and clarity matter most This is an operational handbook designed for real use. It includes practical checklists, sample contracts, communication templates, regional playbooks, and case studies drawn from major U.S. disasters. The focus is execution, ethics, and long-term viability. For builders who want a durable business model grounded in competence, trust, and resilience, When the Storm Comes provides a clear framework for thriving in a changing world.

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