Overview

The crowd is already moving-fast, loud, convinced. You can feel the roar in your bones, that electric panic of ""Am I the only one who doesn't get it?"" But what if the crowd isn't wise at all? What if ""everyone knows"" is exactly when we should start asking better questions? When Everyone Knows peels back the psychology behind why we follow trends, trust influencers, and invest in ideas that feel true only because they're shared. It's about that queasy moment when logic wavers but belonging wins. From stock bubbles to social media mobs to boardroom bandwagons, this book maps the hidden circuitry of groupthink-how smart people turn collective certainty into collective madness, often with the best intentions. Think of it as a field guide for skeptics and builders alike-for entrepreneurs trying to see opportunity before the herd stampedes it, for leaders ready to spot false consensus before it calcifies into ""the way things are,"" for anyone who's ever felt the pressure of everyone nodding at once. It decodes influence into something tangible and human: markets made of emotion, decisions made of story, behavior powered by the quiet need to belong. Inside you'll find stories of bubbles and breakthroughs, traders and tacticians, algorithms that manipulate confidence, and the small, defiant acts of independent thinking that change everything. It's messy, funny, sometimes uncomfortable-a mirror you didn't know you needed for the age of infinite noise. Because the world runs on belief. And understanding how belief spreads-when it's brilliant, when it's broken-is the only way to stop mistaking agreement for truth, and noise for knowledge. This book shows you how to see the pattern, step outside the stampede, and make decisions that stay steady-especially when everyone else is sprinting.

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