Overview
Business firms are currently being forced to make a variety of changes to respond to both threats and opportunities in the international economy. This volume examines in detail the many ways successful companies establish a presence in overseas markets. The authors classify operations in the international environment into four categories. First, companies that do not want to actually establish local production facilities can export directly to targeted markets or engage in turnkey operations. Historically, this has been one of the most important means of acquiring international markets and continues to be a viable strategy today. Second, establishing contractual relationships with foreign companies is effective when a firm does not want to operate a wholly earned subsidy. Third, operating wholly owned facilities in other nations is one of the most preferred methods of gaining and maintaining a presence overseas. Firms typically employ this strategy either by building new facilities or by merging with or acquiring existing companies. The authors demonstrate how the approach used by business depends on the nature of the obstacles a host government places before foreign commerce.
Full Product Details
Author: Harvey S. James ,
Murray Weidenbaum
Publisher: Bloomsbury Publishing Plc
Imprint: Praeger Publishers Inc
Volume: No 161
Dimensions:
Width: 15.60cm
, Height: 1.10cm
, Length: 23.40cm
Weight: 0.399kg
ISBN: 9780275945770
ISBN 10: 0275945774
Pages: 144
Publication Date: 18 February 1993
Recommended Age: From 7 to 17 years
Audience:
College/higher education
,
Professional and scholarly
,
Undergraduate
,
Postgraduate, Research & Scholarly
Format: Hardback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
In a rapidly changing global market, firms must capitalize on the range of options for penetrating foreign markets. James and Weidenbaum offer an insightful and balanced view of the various modes of entry. Their book is a definitive guide for management of both the globally novice and globally sophisticated firm. - Jerry Wind Lauder Professor and Director SEI Center for Advanced Studies in Management The Wharton School, University of Pennsylvania
Author Information
HARVEY S. JAMES, Jr. is the John M. Olin Fellow at the Center for the Study of American Business and also a doctoral student in the Department of Economics at Washington University in St. Louis. MURRAY WEIDENBAUM holds the Mallinckrodt Distinguished Professorship at Washington University, where he is also director of the Center for the Study of American Business. He serves as cochairman of the International Research Council at the Center for Strategic and International Studies. In 1981-1982, Dr. Weidenbaum was chairman of the Council of Economic Advisers under President Ronald Reagan.
