What's Your Story?: The Essential Business-Storytelling Handbook

Author:   Adri Bruckner ,  Anjana Menon ,  Marybeth Sandell
Publisher:   Penguin Random House India
ISBN:  

9780143457978


Pages:   312
Publication Date:   25 June 2022
Format:   Paperback
Availability:   In Print   Availability explained
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What's Your Story?: The Essential Business-Storytelling Handbook


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Author:   Adri Bruckner ,  Anjana Menon ,  Marybeth Sandell
Publisher:   Penguin Random House India
Imprint:   Penguin Portfolio
ISBN:  

9780143457978


ISBN 10:   0143457977
Pages:   312
Publication Date:   25 June 2022
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Adri Bruckner is a creative communications professional with experience in journalism as well as PR. She won an award for crisis communications for her work at Central European University. Now based in Barcelona, Adri develops communications strategy and produces storytelling content for corporate and non-profit clients, and is currently working on her first novel. Marybeth Sandell has chased corporate news stories around the world, working for Bloomberg in Stockholm, London, Zurich and New York. She taught communications and journalism at the University of North Carolina at Pembroke and is the co-author of Introduction to Data Visualization and Storytelling: A Guide for the Data Scientist. Based in Stockholm, Marybeth heads group employee and leadership communications for Electrolux. Anjana Menon runs Content Pixies, guiding global companies on critical content strategy. She is a consultant to CEOs and policymakers, a speaker at global conferences and a columnist. She worked for Bloomberg News in financial centres across two continents, managed and anchored a national TV channel and is a founder-editor of Mint. She divides her time between London and Delhi.

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