Overview

Why do we vote the way we do?; Pundits, pollsters and politicians are queuing up to tell us, but do they really know? More importantly, do we really know?; Psychologists have been studying how we make political decisions for years, and the truth is we're a lot less rational than we think we are; sometimes we vote for reasons we're not even consciously aware of.; Delving into the science and psychology of politics, What's Your Bias? gets under the skin to reveal what really drives us - whichever way we vote. In this absorbing book, psychologist and neuroscientist Lee de-Wit explores the subtle - and often surprising - factors that could be influencing our votes, from our personality traits and unconscious biases to our susceptibility to campaign targeting and fake news.; Whether we're debating nationalism, immigration, welfare or equality, psychology can help us to better understand the decisions we make in modern politics. If you want to know more about yourself, your friends and family, or the bigger political picture, this is essential reading.

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9781783963508

Table of Contents

Reviews

A highly accessible introduction and essential reading for anyone interested in - and puzzled by - the drama of contemporary politics -- Professor Peter John, author of Nudge, Nudge, Think, Think; A joy to read . . . takes the reader on a journey from our genes to the structure of our brains, and how those in turn are related to our political attitudes -- Professor Stephan Lewandowsky, University of Bristol; In a time of extreme political unrest and uncertainty, Lee de-Wit's What's Your Bias? provides a thrilling scientific analysis as to why things seem to have gone so awry over Brexit, Trump and the future of reason. ... It is a brilliant debut written in an easily accessible style. Quite remarkable -- Professor Bruce Hood, University of Bristol

Author Information

Lee de-Wit is a psychologist and neuroscientist who has studied and worked at a number of leading universities in the UK and Europe, including Durham University, the University of Leuven, the University of Oxford, the University of Bristol and the Pierre and Marie Curie University. He has recently developed lectures on the psychology of politics for University College London and the University of Cambridge, as well as creating a number of public communication projects, including the Durham Cafe Scientifique and the Bristol Politics Cafe. He lives in Cambridge.

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