Overview

What's My Nitch? is a memoir about chasing online success, losing yourself, and rediscovering what truly matters. Brady Snow dove headfirst into the content creator economy, convinced that once he hit entrepreneurial milestones like fewer hours and more money he'd finally be free to create freely. Instead, he found burnout, disillusionment, and the emptiness of creating for algorithms instead of human connection. Through restless years of digital nomad life, outdoor adventures, and satirical experiments in online business, Snow exposes the cost of deferring your creative self in exchange for some elusive vision of digital ""success."" Along the way, he rediscovers purpose in storytelling, solitude, and finds his creative forge in the San Juan Mountains. With honesty, humor, and lyrical reflection, Snow shows that purpose isn't found by shrinking yourself into a marketable niche, but by reclaiming your true creative self and trusting that soul alignment-not algorithms-is what leads to real freedom.

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