Overview
A Science-Based Organizational Change Roadmap for Managers ""A science-based playbook that is a must-read for every manager of people..."" -John A. List, Wall Street Journal bestselling author of The Voltage Effect and The Why Axis #1 New Release in Office Management and Business Operations Research Adapting to change is part of life. But, change is hard and managing change is even harder. First, understand how the brain works. Because we really don't know how the brain works, we don't know what makes us more receptive to change. Employees can't tell their managers what they need to ""get on the train"", and managers don't know either. How to get your team on board. In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change. Actionable behavioral economics for successful change management. What Your Employees Need and Can't Tell You delivers insights and research from behavioral economics and the greater behavioral sciences, presented in an enjoyable way that you can actually use to get results. Inside find: An introduction to how the brain really works when faced with change Insights into key biases and concepts the subconscious brain uses to make decisions ""Apply it"" sections with tips on how to start using what you have learned-immediately If you are responsible for managing change and have tried books such as The Heart of Business, Humanocracy, or Change, you should read Melina Palmer's What Your Employees Need and Can't Tell You.
Full Product Details
Author: Melina Palmer
Publisher: Yellow Pear Press
Imprint: Yellow Pear Press
Dimensions:
Width: 15.20cm
, Height: 1.30cm
, Length: 22.90cm
ISBN: 9781684810154
ISBN 10: 1684810159
Pages: 256
Publication Date: 23 February 2023
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: To order
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.
Reviews
With vivid accounts and research-based advice, Palmer charts the clearest course I've ever seen for managers seeking to navigate change. It's a tour de force. -Robert Cialdini, New York Times bestselling author of Influence and Pre-Suasion
Author Information
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She began teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020. Her first book on the subject, What Your Customer Wants and Can't Tell You, was published in May 2021.
