Overview

What You Don't Know About Adidas: A Story of Brothers, War & Shoes What if the shoes on your feet carried a history of betrayal, rivalry, and war? What if every stripe stitched into them was born from a feud so fierce it split an entire town in two? This is not just the story of Adidas. This is the story of Adi and Rudolf Dassler-two brothers whose shared dream began in a humble laundry room in Herzogenaurach, only to be torn apart by politics, pride, and the chaos of Nazi Germany. From Olympic glory with Jesse Owens in 1936, to weapon-making factories in WWII, to the bitter fallout that gave birth to both Adidas and Puma, their legacy is one of ambition, betrayal, and global domination. Step inside the hidden history where: A single bomb shelter argument sparked one of the world's greatest rivalries. Entire families, friendships, and even graveyards were divided by brand loyalty. From leather scraps and treadle machines emerged an empire that would conquer stadiums, streets, and pop culture alike.

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