Full Product Details
Author: Dilip Soman
Publisher: University of Toronto Press
Imprint: University of Toronto Press
Dimensions:
Width: 15.90cm
, Height: 3.60cm
, Length: 23.50cm
Weight: 0.780kg
ISBN: 9781487548735
ISBN 10: 1487548737
Pages: 392
Publication Date: 30 April 2024
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Available To Order
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Reviews
""This long-needed and highly useful volume addresses crucial questions of how best to perform and scale up behavioral science interventions. My only regret is that it wasn't published earlier.""--Robert Cialdini, New York Times bestselling author of Influence and Pre-Suasion ""What Works, What Doesn't (and When) offers invaluable insights into the challenges of translating and scaling behaviorally informed interventions. Packed with practical advice and compelling case studies, its chapters shed new light on both the potential and limits of behavioral science as a tool for solving pressing problems.""--Katy Milkman, James G. Dinan Professor at the Wharton School of the University of Pennsylvania, and Wall Street Journal bestselling author of How to Change ""An extremely useful compendium for anyone interested in applications of behavioral science, thanks to its reflective and refreshing 'warts and all' approach to sharing both successes and failures in the translation from laboratory to real life. It's a very welcome acknowledgment that translating research into practice can feel messy and unpredictable as a practitioner - and still be wildly worth the effort in terms of impact and learning.""--Caroline Webb, CEO of CW&Co, and author of How to Have a Good Day
"""This long-needed and highly useful volume addresses crucial questions of how best to perform and scale up behavioral science interventions. My only regret is that it wasn't published earlier.""--Robert Cialdini, New York Times bestselling author of Influence and Pre-Suasion ""What Works, What Doesn't (and When) offers invaluable insights into the challenges of translating and scaling behaviorally informed interventions. Packed with practical advice and compelling case studies, its chapters shed new light on both the potential and limits of behavioral science as a tool for solving pressing problems.""--Katy Milkman, James G. Dinan Professor at the Wharton School of the University of Pennsylvania, and Wall Street Journal bestselling author of How to Change ""An extremely useful compendium for anyone interested in applications of behavioral science, thanks to its reflective and refreshing 'warts and all' approach to sharing both successes and failures in the translation from laboratory to real life. It's a very welcome acknowledgment that translating research into practice can feel messy and unpredictable as a practitioner - and still be wildly worth the effort in terms of impact and learning.""--Caroline Webb, CEO of CW&Co, and author of How to Have a Good Day"
Author Information
Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre.
