Overview
Some corporations spend millions of dollars on so-called ""crisis communication plans."" Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, ""Wishful thinking is no substitute for a strategic plan."" Nationally recognized communication coach and four-time Emmy Awarduwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm!unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying ""sorry"" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?
Full Product Details
Author: Steve Adubato
Publisher: Rutgers University Press
Imprint: Rutgers University Press
Dimensions:
Width: 14.00cm
, Height: 2.30cm
, Length: 21.60cm
Weight: 0.454kg
ISBN: 9780813543611
ISBN 10: 0813543614
Pages: 192
Publication Date: 27 August 2008
Audience:
General/trade
,
General
Format: Hardback
Publisher's Status: Active
Availability: Out of stock
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.
Reviews
Steve Adubato is one of my favorites. He has a clear point of view and isn't afraid to share it, particularly when it comes to media issues and media coverage of important stories.--Joe Scarborough host, Morning Joe, MSNBC Heaven forbid you should find yourself or your company with a public relations crisis on your hands. But if you do, Steve Adubato has a wealth of common sense for how to weather the storm with a minimum of damage.--Jim Willse editor, The Star-Ledger Steve is a media expert, a street-smart guy with powerful insight that makes this book so relevant for our time.--Ernie Anastos anchor, FOX 5 New York
"Steve is a media expert, a street-smart guy with powerful insight that makes this book so relevant for our time. -- Ernie Anastos * anchor, FOX 5 New York * Heaven forbid you should find yourself or your company with a public relations crisis on your hands. But if you do, Steve Adubato has a wealth of common sense for how to weather the storm with a minimum of damage. -- Jim Willse * editor, The Star-Ledger * Steve Adubato is one of my favorites. He has a clear point of view and isn't afraid to share it, particularly when it comes to media issues and media coverage of important stories. -- Joe Scarborough * host, ""Morning Joe,"" MSNBC *"
Steve is a media expert, a street-smart guy with powerful insight that makes this book so relevant for our time. -- Ernie Anastos * anchor, FOX 5 New York * Heaven forbid you should find yourself or your company with a public relations crisis on your hands. But if you do, Steve Adubato has a wealth of common sense for how to weather the storm with a minimum of damage. -- Jim Willse * editor, The Star-Ledger * Steve Adubato is one of my favorites. He has a clear point of view and isn't afraid to share it, particularly when it comes to media issues and media coverage of important stories. -- Joe Scarborough * host, ""Morning Joe,"" MSNBC *
Steve is a media expert, a street-smart guy with powerful insight that makes this book so relevant for our time.--Ernie Anastos anchor, FOX 5 New York
Author Information
STEVE ADUBATO, Ph.D., is a Rutgers University lecturer, four-time Emmy Award-winning television anchor for WNET/Channel 13 (PBS), and newspaper columnist. Steve has been an expert commentator for MSNBC, CNBC, CNN, C-Span, Court TV, the TODAY Show, and the FOX News Channel. Through his firm Stand & Deliver, Steve has provided hands-on crisis communication coaching for numerous corporations and organizations. He is also a motivational speaker and the author of two books, Speak from the Heart: Be Yourself and Get Results and Make the Connection: Improve Your Communication at Work and at Home (Rutgers University Press).
