Overview

What does the world's biggest dataset reveal about humanity's private thoughts and its burning questions? Google Data Editor Simon Rogers reveals the surprising and uplifting truth of what we Google around the world. Ever wondered what goes through other people's minds - their silly questions, their inner anxieties, hopes and dreams? In What We Ask Google, Simon Rogers explores insights from the world's biggest dataset- an epic snapshot, two decades long and counting, of our collective brain. What it reveals about us might surprise you. Every June, for instance, the UK sees a spike in searches for 'how to help a bee'. Reassuringly, people consistently want to know, 'How often can you donate plasma?' And despite superficial differences (such as the deeply divided world map of cat people vs dog people), humanity has a lot more in common than we often acknowledge- after all, everywhere around the world, it's 2am when parents want to know how to get their baby to sleep. Brimming with insights that vary from the playful to the profound, What We Ask Google delves into the momentous and the mundane secrets of what we ask when we get the chance to ask anything, offering a surprisingly hopeful picture of humankind.

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9781911709930

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Reviews

This view from the other side of the search box is both charming and insightful, tapping into a deep well of curiosity. -- Tim Harford, author of How to Make the World Add Up Entertaining and enlightening -- Hal Varian, Former Chief Economist for Google What We Ask Google is a deeply human window into our shared curiosity, and the future it is already creating. By analysing billions of the searches, Rogers reveals how those patterns – when seen at scale – offer a rare, data-driven understanding of who we are and how societies respond to uncertainty. This is the most honest portrait of humanity you’ll ever read. -- Amy Webb, author of The Signals Are Talking and The Big Nine

This view from the other side of the search box is both charming and insightful, tapping into a deep well of curiosity. -- Tim Harford, author of How to Make the World Add Up Entertaining and enlightening -- Hal Varian, Former Chief Economist for Google

This view from the other side of the search box is both charming and insightful, tapping into a deep well of curiosity. -- Tim Harford, author of How to Make the World Add Up

Author Information

Simon Rogers is Google's Data Editor, leading a team of data journalists, analysts, and visualisers to tell stories with Google's data. Previously, he was Twitter's first ever Data Editor, and he is also the author of Facts Are Sacred (2013, Faber & Faber), based on the Guardian's Datablog which he helped launch. A lecturer in Data Journalism at Medill-Northwestern University in San Francisco, he has received the Royal Statistical Society's award for statistical excellence in journalism and been named Best UK Internet Journalist by the Oxford Internet Institute at the University of Oxford.

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