Overview

Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it. Over a lifetime as one of the world's most influential business leaders, Mark McCormack gathered more insights than could ever fit in one book: here he has distilled the strategies, techniques and wisdom that everyone needs to get organised, get ahead and gain and keep the competitive edge. Building on from What They Don't Teach You At Harvard Business School, this straight-talking, practical guide offers essential tools and skills - from negotiating to managing, advancing your career to building a new idea - that will help you be a leader at any level.

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9781800812192

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Mark McCormack is an entrepreneur extraordinaire * Daily Telegraph * One of the 1,000 people who have most influenced the 20th century. * The Times * The undisputed king of sports marketing * BBC Sport * The most powerful man in sport * Sports Illustrated * He was a genius when it comes to sports marketing -- Tiger Woods His legacy is international sport as we know it -- European PGA Tour chief Ken Schofield

Author Information

Mark H. McCormack was known as 'the most powerful man in sports' after founding IMG, the world's first sports management company. Beginning with the golfer Arnold Palmer, IMG is now a global leader in sports, fashion and media representation, operating in over thirty countries worldwide. The Times called McCormack one of the thousand people who most influenced the twentieth century. He died in 2003.

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