Overview

Marketing is the art of creating a product, communicating its value to consumers, delivering the value to the consumers in exchange for their money. Marketing can also be said to be a set of activity, which involves the processes for creating, communicating, delivering and exchanging value with consumers. Please note marketing is very different from advertising. So we do not mix them up. I'll just highlight the major difference. Advertising is a part of marketing which deals with communicating the value/benefits of a product, that is, what the consumer stand to gain if they should purchase the product. But for marketing... Marketing is an all encompassing term which deals with the following: Scroll up and click on the BUY butto

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