Overview

It was the early-1990's, and Ronald Regan had just deregulated the electric power industry. I was bored. With deregulation, the TVA, (Tennessee Valley Authority), which had once monopolized the generation and distribution of electricity, suddenly found itself on an alien playing field, rife with looming competition and desperately in need of a real marketing manager, no, an entire marketing department and mission. Now they had to woo their 160+ power distributors and directly-served industrial customers in a seven state area, or risk loosing their business. In dire need of a marketing manager, they hired me. One early campaign idea I came up with was ""You need it, We got it,"" and my second brainstorm, ""Where else can you go?"" was catchy and to the point, but both fell on deaf ears. TVA is an government agency, and obviously, there was no room for silly campaigns. Time to get serious. We needed a theme and a spoke-person. I created ""Eddie Current, the Ambassador of POWER,"" who was an electrifying success, and set off to sell, sell, sell on their clearly stated mission. But in my during windshield time covering the vast TVA territory, my mind wandered as it is often prone to do. This is how the ""What is Electricity"" story came to be.

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Reviews

Ed's hysterical (historical) approach to a complex subject is very enlightening and helps us laymen understand the Biden Administration's approach to Green Energy and the Climate Change conspiracy. Rick Kauffman, Consulting Engineer I have known Kramer since the early 1990's, and have always enjoyed his wit and friendship. This book is very enjoyable reading. Bryan H Jones, Manager of Communications, TVA Ed always had a way of finding humorous ways of looking at challenges and has once again done this with his book. William Daniels, Marketing Manager, TVA If Red Skelton had sold kilo-watt-hours, he would have written this book. Suzanne Lansford, Consulting Engineer Failure to read this book before starting an electrical project is like jumpiong out of an airplane without a parachute. H. G. Davis, Business Owner PhD. SOHK This book demonstrates a keen understanding of a complex subject, and he is a great tennis player. Bert Martinez, CPA, Electric Distributor Auditor

Author Information

Ed Kramer is an Electrical Engineer turned adventure travel author and technology journalist who has been self-publishing since 2021. Kramer has been an active member in the Illuminating Engineering Society (IES) since 1974 and has served on the IES Roadway LIGHTING COMMITTEE since 2001. He has traveled to more than 100 different countries along with all 50 states and takes his readers to many of the exotic destinations he has visited. In addition, he has published many of his photographs on his website 'TheresMyMind.com'. In 2021 his first book ""WHERE IS MY MIND: The Adventure Has Only Begun"", shares his unique style. His Latest book ""Adventures of Eddie Current"" combines his highly creative style with his electrical engineering background. Ed Kramer is an Electrical Engineer turned adventure travel author and technology journalist who has been self-publishing since 2021. Kramer has been an active member in the Illuminating Engineering Society (IES) since 1974 and has served on the IES Roadway LIGHTING COMMITTEE since 2004. He has traveled to more than 100 different countries along with all 50 states and takes his readers to many of the exotic destinations he has visited. In addition, he has published many of his photographs on his website 'TheresMyMind.com'. In 2021 his first book ""WHERE IS MY MIND: The Adventure Has Only Begun"", shares his unique style. His Latest book ""Adventures of Eddie Current"" combines his highly creative style with his electrical engineering background.

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