Overview

If you're not A/B testing your site, you're leaving money on the table. The only way to truly evaluate your conversion funnel and marketing campaign is to get data directly from your customers behavior. A/B testing lets you do just that. Millions of new advertisers are coming online daily. Competition is fierce. Click costs are inching up every quarter. Customers' attention spans are getting shorter and shorter as they are inundated with more and more ads from more and more advertisers. As a result, digital ad costs are rising and their effectiveness is dropping. Companies who fail to adapt will face eroding profit margins, month after month, year after year. To combat this and stay ahead of your competition it's critically important you apply continuous optimization strategies. You need to find and test breakthrough marketing ideas faster and more adeptly than your competition can keep up with, so you convert more website visitors into paying customers faster and at a lower cost than they can. This book is based on years of experience running thousands of split tests on hundreds of campaigns and is the definitive guide to getting more out of your marketing efforts.

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