Overview

I started collecting terminology about branding in 2004. It seemed like quite often words or phrases came across my radar that I hadn't heard or that I knew were appearing with greater frequency in the common lexicon. Some have become part of everyday speech, some have not survived. Others were just so bizarre as to merit attention, especially the strange scientific descriptions that figured directly or peripherally into brand methodology.In the interest of contextualizing historically I've added at the end of each entry the year in which the word was first reported in one of my brand letters. It illustrates vividly the rapid migration of vocabulary into popular use or the rapid extinction of terms in fast-media world. This newly-updated second edition contains entries from 2004-2021.

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9781076162908

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