What Do Corporations Want?: Communicative Capitalism, Corporate Purpose, and a New Theory of the Firm

Author:   Timothy Kuhn (University of Colorado Boulder)
Publisher:   Bristol University Press
ISBN:  

9781529214277


Pages:   258
Publication Date:   26 June 2024
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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What Do Corporations Want?: Communicative Capitalism, Corporate Purpose, and a New Theory of the Firm


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Overview

Management and organisation studies have long argued for the need to reform corporate practices in the interest of social benefit, but their claims are usually dismissed as irrelevant when the targets are managers, workers or the capitalist system. This innovative book offers a bold new theory of the firm as an alternative means of understanding authority and capitalism. Leading scholar Timothy Kuhn asks what if corporations can be viewed as entities with defined beliefs and goals, as agents capable of fostering positive societal change. As more and more, people want businesses to do good for society and the environment, not just make money, this book redefines what corporations are for and what they can be.

Full Product Details

Author:   Timothy Kuhn (University of Colorado Boulder)
Publisher:   Bristol University Press
Imprint:   Bristol University Press
ISBN:  

9781529214277


ISBN 10:   1529214270
Pages:   258
Publication Date:   26 June 2024
Audience:   Professional and scholarly ,  General/trade ,  Professional & Vocational ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction 1. New Forms of Value Generation under Communicative Capitalism 2. Why an Alternative Theory of the Firm? 3. Assembling an Analytical Apparatus: CCO Encounters Deleuzian New Materialism 4. A Communicative Theory of the Firm 5. Boundarying: Inclusion and Exclusion in Dynamic Capability (Re)Development 6. Branding: Hindering Heterarchy in a Startup Accelerator 7. Binding: Collective Atomization and B Corps 8. A New Future for the Theory of the Firm

Reviews

""This is a dazzling book! It is a provocation that forces scholars to grapple with the complexity of firms’ existence and of their desires. Essential reading for rethinking the theory of the firm."" Silvia Gherardi, University of Trento


Author Information

Timothy Kuhn is Professor in the Department of Communication at the University of Colorado, Boulder.

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