Overview

This is not a sales training course. This is a survival story. David Goh spent 30 years in sales - starting with nothing, no connections, no shortcuts. He made money, lost everything overnight, and built it all back again. This book is the raw, honest account of what really happens in the world of sales: the daily rejections, the deals that collapse at the last minute, the trust that takes years to build and seconds to destroy. If you've been sold motivational fluff and empty theory, this book is the antidote. Inside, you'll discover: Why most salespeople fail - without ever knowing why Why customers don't trust you, and how to fix it How to close deals without relying on hard-sell pressure tactics The mindset required just to survive in sales What to do when you hit rock bottom How to rebuild your income, confidence, and direction through sales This book is for you if: You're new to sales and feel completely lost You work hard but still can't make consistent money You've failed before and want to start again with real guidance You're tired of theory and want experience-based truth This book is NOT for you if you're looking for shortcuts, fast money, or someone to sugarcoat the truth. ""Money is never the goal of sales. It's simply the result of how many people you've helped."" - a lesson taught by a father who sold his entire life, with no theory, only reality. This is not written by a guru. This is written by someone who fell, lost, and fought his way back.

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