Overview
This valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate demand, and create a brand that complements and promotes their unique vision. Included are tips for improving search-engine optimization, marketing, pricing, packaging, and contracts to enable aspiring and experienced professionals alike to follow their passions to success. AUTHOR: Paul Van Hoy is a professional photographer whose images have appeared in Brides and Bridal, Wedding Style, InStyle Wedding, Modern Bride, and Martha Stewart Weddings. In 2007 he was named Micro-soft's Photographer of the Year. 130 colour photographs
Full Product Details
Author: Paul D. Van Hoy II
Publisher: Amherst Media
Imprint: Amherst Media
Dimensions:
Width: 21.60cm
, Height: 0.90cm
, Length: 27.90cm
Weight: 0.518kg
ISBN: 9781608952946
ISBN 10: 1608952940
Pages: 128
Publication Date: 15 February 2011
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Awaiting stock
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.
Reviews
Wedding Photojournalism provides aspiring and experienced professionals with a relevant and resourceful text that speaks directly to their passions, interests, and experiences. --www.SirReadALot.org (August 2011)
""Van Hoy discusses the workflow from marketing and advertising through consulting with clients and shooting the event, to pricing, packages and contracts. The book is filled with numerous color photos illustrating his unique candid shots."" --Marie Altenburg, reviewer/editor, Photographic Society of America """"Wedding Photojournalism"" provides aspiring and experienced professionals with a relevant and resourceful text that speaks directly to their passions, interests, and experiences."" --www.SirReadALot.org (August 2011) ""Wedding Photojournalism provides aspiring and experienced professionals with a relevant and resourceful text that speaks directly to their passions, interests, and experiences."" --www.SirReadALot.org (August 2011) ""[Van Hoy's] work has been featured in a wide range of popular magazines from ""Brides and Bridal"", ""Wedding Style"", ""InStyle Wedding"", ""Modern Bride"", and ""Martha Stewart Weddings"", to ""Professional Photographer"", ""Communication Arts"", ""Forbes"", ""Food & Wine"", and ""Better Homes and Gardens""."" --www.BookNews.com
[Van Hoy's] work has been featured in a wide range of popular magazines from Brides and Bridal , Wedding Style , InStyle Wedding , Modern Bride , and Martha Stewart Weddings , to Professional Photographer , Communication Arts , Forbes , Food & Wine , and Better Homes and Gardens . --www.BookNews.com Wedding Photojournalism provides aspiring and experienced professionals with a relevant and resourceful text that speaks directly to their passions, interests, and experiences. --www.SirReadALot.org (August 2011) Wedding Photojournalism provides aspiring and experienced professionals with a relevant and resourceful text that speaks directly to their passions, interests, and experiences. --www.SirReadALot.org (August 2011) Van Hoy discusses the workflow from marketing and advertising through consulting with clients and shooting the event, to pricing, packages and contracts. The book is filled with numerous color photos illustrating his unique candid shots. --Marie Altenburg, reviewer/editor, Photographic Society of America
Author Information
Paul D. Van Hoy II is a professional wedding photographer and the owner of Fotoimpressions, a destination wedding photography business. His work has been featured in ""In Style Wedding"" and ""Modern Brides."" He lives in Rochester, New York.
