Overview

This book deals with wedding events and current trends. It highlights the current state of development of life partnerships such as marriage, cohabitation and family, and examines the extent to which the development of these partnerships influences wedding events today. First, the theory behind what a trend is and how it emerges is defined. Wedding events are classified as event marketing to clarify that they are considered trends and are marketed as such to the public. Wedding events undergo a future-oriented process and are referred to as a trend in society. The current trend is towards making weddings increasingly unusual and experiential. Wedding planning is becoming more intensive due to the development of innovative wedding concepts. This is how the idea of wedding events is becoming established as a trend in society.

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