Overview

Expert tips and 300 sample letters make business and personal correspondence a snap. When trying to close a sale, answer a complaint, or offer thanks, a well--crafted letter can make all the difference. Packed with practical advice and 300 easy--to--adapt sample letters, this all--purpose guide shows readers how to write letters that get results --at work and at home. Covering the nuts--and--bolts of letter writing as well as the secrets of high--impact prose, the book delivers proven recipes for attention--grabbing introductions, persuasive arguments, memorable phrases, and closing clinchers. Best of all, it offers guidance on business and personal letters for every circumstance, from job hunting, selling, fundraising, and asking favors to giving a reprimand, responding to criticism, expressing sympathy, and declining gracefully. It's the only reference anyone will ever need to write the perfect letter, whatever the occasion. AUTHOR: ROBERT W. BLY is the Director of the Center for Technical Communication, a consulting firm that specializes in business communication and marketing. He has been a copywriter and consultant for more than twenty years, and is the author of more than forty-five books.

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ROBERT W. BLY is the Director of the Center for Technical Communication, a consulting firm that specializes in business communication and marketing. He has been a copywriter and consultant for more than twenty years, and is the author of more than forty-five books.

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