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Full Product Details

Author:   Louisa S. Ha ,  Richard J. Ganahl
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 3.00cm , Length: 22.90cm
Weight:   0.780kg
ISBN:  

9780805859157

ISBN 10:   0805859152
Pages:   432
Publication Date:   07 November 2006
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents:R. Picard, Foreword. D. Gardy, Industry Insights. Preface. Part I:Worldwide Webcasting Overview: A Framework for Analyzing Business Models of Emerging Media. L. Ha, R. Ganahl, Webcasting as a Global Emerging Medium and a Tripartite Framework to Analyze Emerging Media Business Models. L. Ha, Application of the ACR Framework in a 13-Country Study of Leading Webcasters. Part II:Webcasting Businesses Practices and Dynamics Across North America. L. Ha,The United States: The World’s Largest Broadband Market in the World. C. Martin, I. Allagui, M. Chaussé, Webcasting in Canada: The Imbedded Media. Part III:Webcasting Business Practices and Dynamics Across Europe. A. Arampatzis, United Kingdom: Webcasting's Biggest Promise in Europe. P. Bakker, The Netherlands: Webcasters in a Public Broadcasting Environment. M. Friedrichsen, M.A. Smith, A. Kurad, Germany: Poised for Dynamic Growth. M. Herrero, C. Sádaba, Spain: An Emerging Market Still Taking Its First Steps. T. Bonini, Italy: The Fastest Growing Broadband Market in Europe. A. Arampatzis, Greece: Webcasting Is Slowly Taking Shape as an Industry. A. Rolland, C.B. Monsen, Norway: The Clicks-and-Bricks Have Taken the Lead. K. Nicholas, Denmark: Smooth Sailing (For Now)—The Public Service Legacy in Danish Webcasting. Part IV:Webcasting Business Practices and Dynamics in the Asian Pacific. M. Hang, D. Min, B. Yang, China: The Largest Broadband User in Asia and the Second Largest Broadband Market in the World. A.Y.L. Lee, C.Y.K. So, Hong Kong: The Crown Jewel of Broadband for China With the Second Highest Broadband Penetration in the World. Y-L. Liu, Taiwan: Bandwidth, Connection, and Access—Analyzing the Business Models of Webcasters in Taiwan. S.K. Park, Korea: The Country With the World’s Highest Broadband Penetration—Popular Video Webcasters and User-Generated Content Models. K. Ishii, M. Ogasahara, Japan: Mobile and Broadband—Two Emerging Business Models in the World's Third Largest Broadband User. N.D. Weerakkody, Webcasting in Australia: ""Pretty Dead, Really""—or Is It? Part V: Webcasting Business Practices and Dynamics in the Arab Region. I. Allagui, C. Martin, The Arab World: The Broadband Market Is Taking Off—How Far Away Is Webcasting? L. Ha, R. Ganahl, Lessons From the Leading Webcasters Around the World and the Outlook of Webcasting as an Emerging Global Medium. Table of Contents for the Accompanying CD-ROM:PowerPoint File Presentation for Each Chapter. Screenshots of the Leading Webcasters in Each Chapter. A List of Leading Webcasters in Each Chapter With Hyperlinks. A List of Useful Reference Hyperlinks About Webcasting or Media Environment. Additional Tables and Charts in Each Chapter. Authors' Digital Pictures With a Bio, E-mail Contact, and Home Page Link.

Reviews

<p> 'Webcasting Worldwide: Business Models of an Emerging Global Medium' is a definitive work, the book's authors, Louisa Ha and Richard Ganahl III have made a significant contribution in facilitating mainstream understanding of the burgeoning webcasting sector and the promise it holds. It couldn't have come at a better time. ?Streamingmedia.com<p>From the Foreword: <br>?Webcasting presents an intriguing opportunity to view a new content business emerging and maturing. This book provides an important foundation for understanding that development and the strategies and approaches being taken by the foremost operators in the field today. It is an important waypoint for those who wish to understand the industry today and for those who will study its development in the future.? ?Robert G. Picard, Editor, Journal of Media Business Studies<p>From Industry Insights in this volume: <br>?Through their tireless efforts in producing this manuscript, [the editors] have made a significanto

<p> 'Webcasting Worldwide: Business Models of an Emerging Global Medium' is a definitive work, the book's authors, Louisa Ha and Richard Ganahl III have made a significant contribution in facilitating mainstream understanding of the burgeoning webcasting sector and the promise it holds. It couldn't have come at a better time. Streamingmedia.com <p>From the Foreword: <br> Webcasting presents an intriguing opportunity to view a new content business emerging and maturing. This book provides an important foundation for understanding that development and the strategies and approaches being taken by the foremost operators in the field today. It is an important waypoint for those who wish to understand the industry today and for those who will study its development in the future. Robert G. Picard, Editor, Journal of Media Business Studies <p>From Industry Insights in this volume: <br> Through their tireless efforts in producing this manuscript, [the editors] have made a significant contribution in facilitating mainstream understanding of the burgeoning webcasting sector and the promise it holds. It couldn t have come at a better time. Dave Gardy, Chairman and CEO, TV Worldwide, President, International Webcasting Association <p> Through their ground-breaking new book, Webcasting Worldwide, Louisa Ha and Richard J. Ganahl III have provided a thoughtful and thorough examination of the business models taking shape in the online delivery of media. Webcasting Worldwide offers the reader a rich diversity of viewpoints and experiences from North America to Europe, Asia to the Middle East. Detailed analysis of the broadband marketplace and how it is being financed around the globe is at the heart of this important book. Adding to the value of this useful text is the authors' blog, webcastingworldwide.blogspot.com. Anyone interested in either the major trends or latest developments in the world of broadband media will find Ha and Ganahl's Webcasting Worldwide required read

Author Information

Louisa S. Ha (Edited by) ,  Richard J. Ganahl (Edited by

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