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9780805859164

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<p> 'Webcasting Worldwide: Business Models of an Emerging Global Medium' is a definitive work, the book's authors, Louisa Ha and Richard Ganahl III have made a significant contribution in facilitating mainstream understanding of the burgeoning webcasting sector and the promise it holds. It couldn't have come at a better time. Streamingmedia.com<p>From the Foreword: <br> Webcasting presents an intriguing opportunity to view a new content business emerging and maturing. This book provides an important foundation for understanding that development and the strategies and approaches being taken by the foremost operators in the field today. It is an important waypoint for those who wish to understand the industry today and for those who will study its development in the future. Robert G. Picard, Editor, Journal of Media Business Studies<p>From Industry Insights in this volume: <br> Through their tireless efforts in producing this manuscript, [the editors] have made a significant con

<p> 'Webcasting Worldwide: Business Models of an Emerging Global Medium' is a definitive work, the book's authors, Louisa Ha and Richard Ganahl III have made a significant contribution in facilitating mainstream understanding of the burgeoning webcasting sector and the promise it holds. It couldn't have come at a better time. Streamingmedia.com <p>From the Foreword: <br> Webcasting presents an intriguing opportunity to view a new content business emerging and maturing. This book provides an important foundation for understanding that development and the strategies and approaches being taken by the foremost operators in the field today. It is an important waypoint for those who wish to understand the industry today and for those who will study its development in the future. Robert G. Picard, Editor, Journal of Media Business Studies <p>From Industry Insights in this volume: <br> Through their tireless efforts in producing this manuscript, [the editors] have made a significant contribution in facilitating mainstream understanding of the burgeoning webcasting sector and the promise it holds. It couldn t have come at a better time. Dave Gardy, Chairman and CEO, TV Worldwide, President, International Webcasting Association <p> Through their ground-breaking new book, Webcasting Worldwide, Louisa Ha and Richard J. Ganahl III have provided a thoughtful and thorough examination of the business models taking shape in the online delivery of media. Webcasting Worldwide offers the reader a rich diversity of viewpoints and experiences from North America to Europe, Asia to the Middle East. Detailed analysis of the broadband marketplace and how it is being financed around the globe is at the heart of this important book. Adding to the value of this useful text is the authors' blog, webcastingworldwide.blogspot.com. Anyone interested in either the major trends or latest developments in the world of broadband media will find Ha and Ganahl's Webcasting Worldwide required read

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Louisa S. Ha (Edited by) ,  Richard J. Ganahl (Edited by

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