Overview

Mobile technologies, faster connection speeds, and the 24/7 connectivity that has lead to the development of social media have created an explosion of Internet use in the ten years since the initial publication of Web Wisdom: How To Evaluate and Create Information Quality on the Web. A decade ago, these technologies and activities did not exist or were the purview of small select groups of internet users. Despite dramatic changes in the online realm, the basic evaluation principles presented in the first edition remain as applicable today as they were in the 1990s. Keeping up with the advances required to navigate the web for research, this second edition provides: Expanded discussion of copyright, trademark, and other related issues with specific reference to web authoring New chapters on user-generated content and the challenges present by web resources Expanded discussion on issues related to incorporation of multimedia elements into web pages Revised and updated web page screen captures that illustrate the major concepts discussed A companion web site with supplemental materials related to the evaluation and creation of web content Many people mistakenly assume that as online technologies mature and the use of Internet-based content becomes ubiquitous, the need to emphasize critical evaluation skills lessens. On the contrary, the phenomenal global growth of the internet coupled with the ever increasing sophistication of online technologies and software applications requires individuals to be even savvier web users. This book describes the basic elements that web resource users, new or experienced, need to address to identify reliable and practical online content. The book also provides important guidance for creators of Web-based resources to more effectively convey their messages to web users. Presented in a straightforward and highly accessible format for readers of all backgrounds, the tools and strategies outlined in this book will help users and creators of Internet--based content to meet the diverse evaluation challenges posed by the web.

Full Product Details

Author:   Marsha Ann Tate (The Pennsylvania State University, University Park, USA) ,  Marsha Ann Tate (The Pennsylvania State University, University Park, USA)
Publisher:   Taylor & Francis Inc
Imprint:   CRC Press Inc
Edition:   2nd New edition
Dimensions:   Width: 15.60cm , Height: 1.00cm , Length: 23.50cm
Weight:   0.249kg
ISBN:  

9781420073201

ISBN 10:   1420073206
Pages:   168
Publication Date:   01 November 2009
Audience:   General/trade ,  General
Replaced By:   9781138501584
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Web Wisdom: Introduction and Overview Introduction The Need for Web-Specific Evaluation Criteria What This Book Includes A Note about Design Issues How to Use This Book Two Important Caveats Definitions of Key Terms Information Quality Criteria for Web Resources Introduction A Comparison between Two Web Pages Presenting Information Five Traditional Evaluation Criteria and Their Application to Web Resources Conclusion Additional Challenges Presented by Web Resources Introduction The Use of Hypertext Links The Use of Frames Dynamic Web Content Software Requirements and Other Factors that Limit Access to Information Pages Retrieved Out of Context by Search Engines The Susceptibility of Web Pages to Alteration The Redirection of URLs to Different Web Sites and Other Malicious Activities The Instability of Web Pages Conclusion Weblogs and Wikis: Social Media Content Introduction Social Media: An Overview Weblogs (Blogs) Wikis Evaluation Challenges Presented by Social Media Content Conclusion Advertising and Sponsorship on the Web Advertising, Sponsorship, and Information on the Web Defining Advertising and Sponsorship Distinguishing between Advertising, Sponsorship, and Information on the Web Sorting Out the Relationship between Advertisers, Sponsors, and Information Strategies for Analyzing Web Information Provided by Sites that Have Advertisers or Sponsors Conclusion Applying Basic Evaluation Criteria to a Web Page How to Use Chapters 6 through 12 Incorporation of the Basic Elements into Web Pages Interaction and Transaction Features An Introduction to Navigational and Nontext Features Information on the Six Types of Web Pages The Checklist of Basic Elements: Keys to Evaluating or Creating Web Pages Keys to Information Quality in Advocacy Web Pages Keys to Recognizing an Advocacy Web Page Analysis of Advocacy Web Pages The Advocacy Checklist: Keys to Evaluating and Creating Advocacy Web Pages Keys to Information Quality in Business Web Pages Keys to Recognizing a Business Web Page Analysis of Business Web Pages The Business Web Page Checklist: Keys to Evaluating and Creating Business Web Pages Keys to Information Quality in Informational Web Pages Keys to Recognizing an Informational Web Page Analysis of Informational Web Pages The Informational Web Page Checklist: Keys to Evaluating and Creating Informational Web Pages Keys to Information Quality in News Web Pages Keys to Recognizing A News Web Page Analysis of News Web Pages The News Web Page Checklist: Keys to Evaluating and Creating News Web Pages Keys to Information Quality in Personal Web Pages Keys to Recognizing a Personal Web Page Analysis of a Personal Web Page Keys to Information Quality in Entertainment Web Pages Keys to Recognizing an Entertainment Web Page Analysis of an Entertainment Web Page Entertainment Web Page Creation Issues Creating Effective Web Pages and Sites Introduction The Navigational Aids Checklist The Nontext Features Checklist The Interaction and Transaction Features Checklist The Web Site Functionality Checklist Meta Tags Copyright and Disclaimers References Bibliography Appendix A: Checklist Compilation Appendix B: Information Quality Questions Compilation Appendix C: Glossary

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The Pennsylvania State University, University Park, USA

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