Overview
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0--471--41621--5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers
Full Product Details
Author: Jim Sterne
Publisher: John Wiley and Sons Ltd
Imprint: John Wiley & Sons Inc
Dimensions:
Width: 19.00cm
, Height: 2.50cm
, Length: 23.20cm
Weight: 0.680kg
ISBN: 9780471220725
ISBN 10: 0471220728
Pages: 448
Publication Date: 17 June 2002
Audience:
College/higher education
,
Professional and scholarly
,
Undergraduate
,
Professional & Vocational
Format: Paperback
Publisher's Status: Unknown
Availability: Out of print, replaced by POD
We will order this item for you from a manufatured on demand supplier.
Reviews
...A great book which actually manages to make a boring subject worth reading about... (Internet News Bulletin, 18 September 2002) ...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting... (www. Suchmaschinen Optimierung (German), 17 September 2002) ...innovative...provides you with everything you need to know to measure your online business strategy... (www. Software Pro, 18 September 2002) ...a useful book...useful to anyone in web development... (Computer Bulletin, May 2003) ...if you have lots of money and lots of staff, I would recommend you get this book... (Cvu, June 2003) ...the content is solid and valuable...a book worth buying... (Performance Measurement and Metrics, August 03)
"""...A great book which actually manages to make a boring subject worth reading about..."" (Internet News Bulletin, 18 September 2002) ""...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..."" (www. Suchmaschinen Optimierung (German), 17 September 2002) ""...innovative...provides you with everything you need to know to measure your online business strategy..."" (www. Software Pro, 18 September 2002) ""...a useful book...useful to anyone in web development..."" (Computer Bulletin, May 2003) ""...if you have lots of money and lots of staff, I would recommend you get this book..."" (Cvu, June 2003) ""...the content is solid and valuable...a book worth buying..."" (Performance Measurement and Metrics, August 03)"
Author Information
JIM STERNE is a leading expert on Internet marketing, specializing in creating strategies for business. As an author, a consultant to Fortune 500 companies and Internet entrepreneurs, and a public speaker, he focuses on the changing landscape of the World Wide Web as a medium for creating and strengthening customer relationships. With a special emphasis on Web metrics, his company, Target Marketing (www.targeting.com), is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.
