Web Metrics
Author:   Jim Sterne
Publisher:   Wiley
ISBN:  

9781280365584


Pages:   430
Publication Date:   01 January 2003
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Web Metrics


Overview

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experienceCompanion Web site contains links to online tools, resources, and white papers

Full Product Details

Author:   Jim Sterne
Publisher:   Wiley
Imprint:   Wiley
ISBN:  

9781280365584


ISBN 10:   1280365587
Pages:   430
Publication Date:   01 January 2003
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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