Web Marketing for the Music Business

Author:   Tom Hutchison (formerly Department of Recording Industry, Middle Tennessee State University, USA. Now deceased.) ,  Paul Allen
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9780240823706


Pages:   304
Publication Date:   18 December 2012
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Web Marketing for the Music Business


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Author:   Tom Hutchison (formerly Department of Recording Industry, Middle Tennessee State University, USA. Now deceased.) ,  Paul Allen
Publisher:   Taylor & Francis Ltd
Imprint:   Focal Press
Edition:   2nd edition
Dimensions:   Width: 19.10cm , Height: 2.30cm , Length: 23.50cm
Weight:   0.521kg
ISBN:  

9780240823706


ISBN 10:   0240823702
Pages:   304
Publication Date:   18 December 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Tom Hutchison was a professor of marketing in the Department of Recording Industry at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University. He worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group. Tom passed away suddenly on Memorial Day, 2012, just after finishing the manuscript for this new edition.

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