Web Analytics Strategies for Information Professionals: A LITA Guide
Author:   Tabatha Farney ,  Nina McHale ,  Nina McHale (Arapaho Library District, USA)
Publisher:   Association of College & Research Libraries
ISBN:  

9781555708979


Pages:   200
Publication Date:   30 April 2013
Format:   Paperback
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Our Price $184.80 Quantity:  
Add to Cart

Share |

Web Analytics Strategies for Information Professionals: A LITA Guide


Overview

Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

Full Product Details

Author:   Tabatha Farney ,  Nina McHale ,  Nina McHale (Arapaho Library District, USA)
Publisher:   Association of College & Research Libraries
Imprint:   Association of College & Research Libraries
Dimensions:   Width: 15.10cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.338kg
ISBN:  

9781555708979


ISBN 10:   1555708978
Pages:   200
Publication Date:   30 April 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now