Overview

Discover how the internet’s next evolution is reshaping the world of business. The first of two volumes, Web 3.0 Unleashed: Transforming Experiences with AR, AI, and Immersive Technologies explores the groundbreaking technologies that define Web 3.0—blockchain, decentralized finance (DeFi), augmented reality, and artificial intelligence—and their profound impact on the way businesses innovate, grow, and connect with customers. Through insightful analysis and real-world examples, this contributed work provides a comprehensive guide to harnessing Web 3.0’s potential. From revolutionising supply chains to reimagining customer engagement, every aspect of business is poised for transformation. Whether you’re a technologist, entrepreneur, executive, academic, or student, this book equips you with the tools, strategies, and knowledge to thrive in the digital economy.

Full Product Details

Author:   Balraj Verma (Chitkara University, India) ,  Amit Mittal (Chitkara University, India) ,  Murali Raman (Asia Pacific University of Technology & Innovation Technology, Malaysia) ,  Birud Sindhav (University of Nebraska Omaha, USA)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.60cm , Length: 22.90cm
Weight:   0.396kg
ISBN:  

9781837087259

ISBN 10:   1837087253
Pages:   216
Publication Date:   09 September 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Foreword; Alex Tan Chapter 1. Factors affecting the acceptance of ChatGPT: A study of Malaysian university students; Moussa Barry and Ahasanul Haque Chapter 2. The role of artificial intelligence in healthcare: A comparative analysis in India and ASEAN countries; Varnesh Ghildiyal, Himani Sharma, and Mahendra Babu Kuruva Chapter 3. Augmented reality and its applications in the virtual world: A bibliometric analysis framework of 2 decades (2003 to 2023); Preeti Jain, Kamaljeet Kaur, and Lucia Porcu Chapter 4. Mapping the research landscape of FinTech and Robo-advisors: A bibliometric analysis of academic contributions; Divya Goswami, Balraj Verma, and N. V. Suresh Chapter 5. Neural Hive: A decentralized marketplace for affordable AI model training; Muhammad Hussain Rana, Vazeerudeen Abdul Hameed, and Muhammad Ehsan Rana Chapter 6. The impact of augmented reality adoption on firm performance, efficiency, and turnover; Anh Ta, Linh Le, and Steve Schulz Chapter 7. Unlocking business potential: Exploring augmented reality applications for immersive customer experiences; Animesh Kumar Sharma and Rahul Sharma Chapter 8. AR, VR, and metaverse in retail; Sakshi, Rashi Banerji, and Khushboo Gulati Chapter 9. Augmented realities: Unlocking consumer engagement and brand advocacy through comprehensive AR strategies; Gajalakshmi N. S. and Seranmadevi R. Chapter 10. Exploring factors affecting consumers’ intention towards AI-enabled robotic waiter restaurant services in Guinea: A conceptual framework; Moussa Barry

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Author Information

Balraj Verma is Associate Professor at the Doctoral Research Centre of Chitkara Business School, affiliated with Chitkara University, India. Amit Mittal is Pro Vice Chancellor (Research Programs), Chitkara University, India. Murali Raman is Professor & Deputy Vice Chancellor (Academic Development & Strategy), Asia Pacific University of Technology & Innovation Technology, Malaysia. Birud Sindhav is Professor of Marketing at the University of Nebraska at Omaha, USA.

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