Overview

Web 2.0 is one of the most prominent business models for information systems available today. It brings together technology and social networks, and the interactivity that creates business value. Web 2.0: The Business Model, an edited volume, is the first reference that integrates the business implications of Web 2.0/3.0, along with its linkage to business. The editors' discussions emphasize three major components of Web 2.0: social networks analysis, recommendation systems and community building. This volume also includes a number of successful business models for business exploitation using Web 2.0 and Web 3.0 with various case studies. Web 2.0: The Business Model is designed for professionals working as policy makers, corporate quality managers, and government officers in IT, as well as for researchers, professors and advance-level students in computer science and business management.

Full Product Details

Author:   Miltiadis D. Lytras ,  Ernesto Damiani ,  Patricia Ordóñez de Pablos
Publisher:   Springer-Verlag New York Inc.
Imprint:   Springer-Verlag New York Inc.
Edition:   1st Edition. 2nd Printing. 2008
Dimensions:   Width: 15.50cm , Height: 1.90cm , Length: 23.50cm
Weight:   0.664kg
ISBN:  

9780387858944

ISBN 10:   0387858946
Pages:   324
Publication Date:   11 November 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Empirical Analysis of Functional Web 2.0 Environments.- New forms of interaction and knowledge sharing on Web 2.0.- Web 2.0 Business Models as Decentralized Value Creation Systems.- Open Innovation Communities…or should it be “Networks”.- A Model for Business Innovation in the Web 2.0 World.- Doing business by selling free services.- Webstrategy Formulation:Benefiting from web 2.0 concepts to deliver business values.- Web 2.0: Issues for the Design of Social Net.- Wikis for Knowledge Management: Business Cases, Best Practices, Promises, & Pitfalls.- Using a Semantic Forum as Learning Support.- Towards OpenTagging Platform using Semantic Web Technologies.- Evolving from 1.0 to enterprise 2.0: an interpretative review- Empirical stages and approaches towards the new (virtual) working environment.- Embedding Web 2.0 Strategies in Learning and Teaching.- Teaching-Material Crystallization: Wiki-based Rapid Prototyping for Teaching-Material Design.- Prediction Markets, an Emerging Web 2.0 Business Model: Towards the Competitive Intelligent Enterprise.- Innovation Culture for Knowledge Management in new e-Ra.

Reviews

From the reviews: The text can be used by managers and executives who understand the business potential of Web 2. 0. In addition, students who major in management and information technology will have an excellent source of materials on the state-of-the-art technology and practical aspects of Web 2. 0. ... this book would serve as a wonderful text for an e-business course concentrating on models of practice. (Michael Goldberg, ACM Computing Reviews, September, 2009)

From the reviews: The text can be used by managers and executives who understand the business potential of Web 2. 0. In addition, students who major in management and information technology will have an excellent source of materials on the state-of-the-art technology and practical aspects of Web 2. 0. ! this book would serve as a wonderful text for an e-business course concentrating on models of practice. (Michael Goldberg, ACM Computing Reviews, September, 2009)

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