Overview

With the popularity of blogs, wikis, and social networking, business professionals will turn to White in order to gain a strong understanding of the hot Web 2.0 applications that are relevant today. They'll learn about the underlying concepts and business applications of these new tools. The book includes engaging and challenging projects so they have to put concepts to action. Case studies are integrated throughout the chapters to provide a real-world perspective on the material. Highlight sections have also been added that focus on how an application can be effectively utilized on the job. Business managers will be able to apply the information and use the tools from this book for business advantages.

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Bruce White , P h D, is the chair of the Information Systems Management Department in the School of Business, Quinnipiac University. He is very active in Information Systems Education, having served as conference chair for ISECON (Information Systems Education Conference) four times, an ABET IS accreditation visitor, on the board of directors of the Center for Computing Education Research (CCER), a lead developer for the IS Assessment Test from CCER, on the editorial review board for the Journal of Information Systems Education, and regularly reviews papers for conferences, textbook publishers and submits papers to several academic conferences. He also received the AITP-EDSIG Educator of the Year award for 2008. Andrew Pauxtis graduated from Quinnipiac University in 2007 with an undergraduate degree in Communications, and again in 2008 with a Master's degree in Information Systems Management. He is the founder of Apaxmedia, Inc., an internet new media marketing company.

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