Web 2.0: The Business Model

Author:   Miltiadis D. Lytras ,  Ernesto Damiani ,  Patricia Ordonez de Pablos
Publisher:   Springer-Verlag New York Inc.
Edition:   Softcover reprint of hardcover 1st ed. 2009
ISBN:  

9781441946775


Pages:   324
Publication Date:   04 November 2010
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $366.96 Quantity:  
Add to Cart

Share |

Web 2.0: The Business Model


Add your own review!

Overview

While the web itself is about twenty years old, businesses are still impleme- ing the technology into the fabric of the business model. The background section will focus on defining the building blocks for the framework including defining the basic components of Web 1. 0 which focused on the presence and business transaction. The Web 2. 0 section will focus on defining the basic building blocks of customer interactions, while the final section will focus on a review the wine industry. 2. 1 Web 1. 0: Presence and Electronic Commerce The term Web 1. 0 emerged from the research around the development of Web 2. 0. Prior to this, researchers commonly referred to Web 1. 0 as Electronic C- merce or E-Business. Where as, web 1. 0 focused on a read only web interface, Web 2. 0 focuses on a read-write interface where value emerges from the contri- tion of a large volume of users. The Internet initially focused on the command and control of the information itself. Information was controlled by a relative small number of resources but distributed to a large number which spawned the massive growth of the web itself. Like television before it, the web allowed for the broadcasting of information to a large number of users. Initial web sites were built simply to communicate presence or provide information on the business - self. This component includes information like marketing materials, investor re- tions, employment opportunities, and product information.

Full Product Details

Author:   Miltiadis D. Lytras ,  Ernesto Damiani ,  Patricia Ordonez de Pablos
Publisher:   Springer-Verlag New York Inc.
Imprint:   Springer-Verlag New York Inc.
Edition:   Softcover reprint of hardcover 1st ed. 2009
Dimensions:   Width: 15.50cm , Height: 1.70cm , Length: 23.50cm
Weight:   0.510kg
ISBN:  

9781441946775


ISBN 10:   1441946772
Pages:   324
Publication Date:   04 November 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Empirical Analysis of Functional Web 2.0 Environments.- New forms of interaction and knowledge sharing on Web 2.0.- Web 2.0 Business Models as Decentralized Value Creation Systems.- Open Innovation Communities…or should it be “Networks”.- A Model for Business Innovation in the Web 2.0 World.- Doing business by selling free services.- Webstrategy Formulation:Benefiting from web 2.0 concepts to deliver business values.- Web 2.0: Issues for the Design of Social Net.- Wikis for Knowledge Management: Business Cases, Best Practices, Promises, & Pitfalls.- Using a Semantic Forum as Learning Support.- Towards OpenTagging Platform using Semantic Web Technologies.- Evolving from 1.0 to enterprise 2.0: an interpretative review- Empirical stages and approaches towards the new (virtual) working environment.- Embedding Web 2.0 Strategies in Learning and Teaching.- Teaching-Material Crystallization: Wiki-based Rapid Prototyping for Teaching-Material Design.- Prediction Markets, an Emerging Web 2.0 Business Model: Towards the Competitive Intelligent Enterprise.- Innovation Culture for Knowledge Management in new e-Ra.

Reviews

From the reviews: The text can be used by managers and executives who understand the business potential of Web 2. 0. In addition, students who major in management and information technology will have an excellent source of materials on the state-of-the-art technology and practical aspects of Web 2. 0. ! this book would serve as a wonderful text for an e-business course concentrating on models of practice. (Michael Goldberg, ACM Computing Reviews, September, 2009)


From the reviews: The text can be used by managers and executives who understand the business potential of Web 2. 0. In addition, students who major in management and information technology will have an excellent source of materials on the state-of-the-art technology and practical aspects of Web 2. 0. ... this book would serve as a wonderful text for an e-business course concentrating on models of practice. (Michael Goldberg, ACM Computing Reviews, September, 2009)


Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

ls

Shopping Cart
Your cart is empty
Shopping cart
Mailing List