Overview

Wear the Future: Building a Mindful, Profitable, and Regenerative Fashion Brand is a visionary guide for entrepreneurs, designers, and innovators who believe fashion can be both aspirational and responsible. Blending futurism, conscious business, sustainable systems, and brand psychology, this book shows how to create a fashion brand that thrives financially while restoring ecosystems and empowering communities. Through deeply human insights and actionable strategies, it explores how to design for longevity, embrace circular systems, harness technology for transparency, and craft narratives that position the wearer as an innovator. Each chapter challenges outdated models of fast fashion and offers a roadmap for building brands that inspire pride, loyalty, and cultural relevance. This is not just a book about sustainability-it is a manifesto for regeneration. It invites readers to see fashion as a movement of possibility, where every garment becomes a statement of leadership and every brand a catalyst for change. For those ready to reimagine fashion as a force for good, Wear the Future is both a call to action and a toolkit for building the mindful, profitable, and regenerative fashion brands of tomorrow

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9782129092791

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