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9781496222305

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For readers who are interested in sports branding as well as hockey history, this is a must read. -Guy Who Reviews Sports Books * Guy Who Reviews Sports Books * This part in Islanders history couldn't have been more accurately documented. It was easily the most uncomfortable time for players and, with Mike Milbury at the helm, simply embarrassing. I thoroughly enjoyed reading the thoughts behind the changing of the brand. I now have a better understanding of the decision process. Clearly there needed to be much more dialogue on such an important change and how it would affect the Islanders' image. -Mick Vukota, New York Islanders franchise leader in penalty minutes -- Mick Vukota With We Want Fish Sticks, Hirshon captured what was one of the most unique stories in sports amidst what was an amazing era for hockey in New York. -Jason Schott, Brooklyn Fans -- Jason Schott * Brooklyn Fans * A great behind-the-scenes look at one of history's most (in)famous team designs and an excellent primer on team design in general. Essential reading for any fan of uniforms, logos, and sports aesthetics. -Paul Lukas, ESPN.com columnist and founder of Uni Watch -- Paul Lukas Hirshon skillfully captures perhaps the most colorful story in hockey history. Benefiting from original interviews with NHL players, We Want Fish Sticks takes readers on the ice and into the locker room for the stranger-than-fiction moments that defined the mid-1990s New York Islanders. -Keith Jones, hockey studio analyst for NBC Sports -- Keith Jones There were times during the mid- to late 1990s when Barnum and Bailey had nothing on the New York Islanders. From a disastrous rebranding to ownership fiascos, they became a bad hockey joke. Thanks to Nick Hirshon's narrative, it's far more enjoyable to revisit today than it was to experience in real time. -Howie Rose, television play-by-play broadcaster for the New York Islanders, 1995-2016 -- Howie Rose

“There were times during the mid- to late 1990s when Barnum and Bailey had nothing on the New York Islanders. From a disastrous rebranding to ownership fiascos, they became a bad hockey joke. Thanks to Nick Hirshon’s narrative, it’s far more enjoyable to revisit today than it was to experience in real time.”—Howie Rose, television play-by-play broadcaster for the New York Islanders, 1995–2016 “Hirshon skillfully captures perhaps the most colorful story in hockey history. Benefiting from original interviews with NHL players, We Want Fish Sticks takes readers on the ice and into the locker room for the stranger-than-fiction moments that defined the mid-1990s New York Islanders.”—Keith Jones, hockey studio analyst for NBC Sports “A great behind-the-scenes look at one of history’s most (in)famous team designs and an excellent primer on team design in general. Essential reading for any fan of uniforms, logos, and sports aesthetics.”—Paul Lukas, ESPN.com columnist and founder of Uni Watch ""With We Want Fish Sticks, Hirshon captured what was one of the most unique stories in sports amidst what was an amazing era for hockey in New York.""—Jason Schott, Brooklyn Fans “This part in Islanders history couldn’t have been more accurately documented. It was easily the most uncomfortable time for players and, with Mike Milbury at the helm, simply embarrassing. I thoroughly enjoyed reading the thoughts behind the changing of the brand. I now have a better understanding of the decision process. Clearly there needed to be much more dialogue on such an important change and how it would affect the Islanders’ image.”—Mick Vukota, New York Islanders franchise leader in penalty minutes ""For readers who are interested in sports branding as well as hockey history, this is a must read.""—Guy Who Reviews Sports Books

Author Information

Nicholas Hirshon is an assistant professor of communication at William Paterson University. He worked as a reporter for the New York Daily News from 2005 to 2011 and has written for the New York Times, the Wall Street Journal, and the Hockey News. He is the author of Nassau Veterans Memorial Coliseum and Forest Hills. Éric Fichaud is a retired NHL goaltender who played for the New York Islanders from 1996 to 1998.    

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