Overview

Simon Mainwaring is a social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola. Here he offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from major companies as well as a bold plan for how corporations need to rethink their strategies.

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9781743104330

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Simon Mainwaring is an award-winning branding consultant, bestselling author, influential blogger and international speaker. He is the founder of We First, a social branding consultancy committed to helping brands build communities, profit and positive impact. He is a member of the General Mills Digital Advisory Board, the Sustainable Brands Advisory Board, the AdAge Power150, and the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School. He is an Expert Blogger for Fast Company as well as contributing to Forbes, Huffington Post, Mashable, and GOOD Magazine. Simon studied Law and Fine Arts (1st Class Honors) at Sydney University, lives in Los Angeles, blogs at simonmainwaring.com and tweets @simonmainwaring British narrator John Lee has read audiobooks in almost every conceivable genre, from Charles Dickens to Patrick O'Brian, and from the very real life of Napoleon to the entirely imagined lives of sorcerers and swashbucklers. He has won numerous Audie Awards and AudioFile Earphones Awards, and he was named a Golden Voice by AudioFile in 2009. Lee is also an accomplished stage actor and wrote and coproduced the feature films Breathing Hard and Forfeit.

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